The Corporate Holiday Gifting Timeline: Planning for Success
The biggest mistake in corporate gifting is starting too late. Supply chains get clogged in Q4. If you want custom goods, you need to start in the summer.
July-August: Concept and Budget
Decide what you are giving. Lock in your budget. Request samples now. Factories are not busy yet, so you will get better service and faster prototypes.
September: Order Placement
Place the PO. This ensures your production slot is booked before the holiday rush. It also allows for ocean freight (cheaper) instead of air freight (expensive).
November: Kitting and Fulfillment
Your goods should arrive at the fulfillment center by early November. This gives time for "kitting" (assembling the boxes) and addressing any last-minute issues.
The "New Year" Strategy
Missed the deadline? Send a "New Year" gift in January instead. It stands out because it arrives when the holiday clutter is gone. It signals a fresh start.
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